Marcos Cobra's book is transformed into a Sales Management Course
The online course brings Marcos Cobra's experience with the adaptation of his book, structured with adequate scripts for sales training, and made available to 20 thousand subscribers.
Where it was applied
Subscribers from Brazil
Period
2007-2008
Case
Customer Academy
Reach
20,000 subscribers
Developed Activities
Designing a solution for sales training, transforming Marcos Cobra's book into an online course, with the author's participation.
Syllabus analysis and adjustments.
Collaboration in the development of semantic roadmaps.
The integration of new employees has always been important: contributing to talent retention, alignment with the vision and values of the organization, and increased productivity.
Today, in a context of market heating and increased turnover, onboarding is considered a priority and strategic, as an indicator of how quickly the company can compose and replace its team in order not to affect the operation; or to gain scale, taking advantage of business opportunities.
Cognita designs, implements and makes Onboarding Programs operational, integrating both the institutional and technical dimensions in a digital, scalable and customized journey, with adaptive sequences that change the path of new employees according to the area of the company they are joining and the role they will play there.
