Missing children prevention and awareness project in Brazil

Interviews, research, and a carefully crafted video are designed to raise awareness about the disappearance of children in a pedagogical way for teachers, parents, and students in schools in the state of São Paulo.

Where it was applied

Schools of the Education Secretariat of the State of SP

Period

2003

Case

Social Project

Reach

200 teachers, 5,000 parents, and 4,000 students

Developed Activities

  • Development of a solution to raise awareness among families, teachers, and students about the problem of missing children in Brazil.
  • Elaboration of research on the topic.
  • Interviews with families of missing children
  • Script development. pedagogical to reach multiple target audiences.
  • Awareness video with actors directed by Paulo Trevisan from TV Globo.

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