Video Knowledge Trail for Customer Academy

Multimedia content developed for Senac, presents a knowledge trail about care when using contact lenses.

Where it was applied

Contact Lens Company




Customer Academy


200 customers

Developed Activities

  • Analysis of SENAC's customer training problem and proposed solution.
  • Content Search.
  • Solution planning.
  • Development of flash instructional CD-Rom integrating video and audio.

Related Cases

Scalable Digital Onboarding

The integration of new employees has always been important: contributing to talent retention, alignment with the vision and values of the organization, and increased productivity.
Today, in a context of market heating and increased turnover, onboarding is considered a priority and strategic, as an indicator of how quickly the company can compose and replace its team in order not to affect the operation; or to gain scale, taking advantage of business opportunities.
Cognita designs, implements and makes Onboarding Programs operational, integrating both the institutional and technical dimensions in a digital, scalable and customized journey, with adaptive sequences that change the path of new employees according to the area of the company they are joining and the role they will play there.
(Case Onboarding Take Blip)