Take Blip launches Customer and Partner Academy

How Take Blip built its official enablement channel for customers and partners to accelerate the implementation and evolution of their chatbots.

Where it was applied

Take Blip Brazil


2021 (12 months)


Customer and Partner Academy (Corporate)


10,000+ customers and partners

We helped Take Blip build Blip Academy with:

88 Pills of knowledge

for customers to accelerate the building of their bots

The Chatbot Builder certification

for customers and partners

Partner Onboarding

With 3 learning tracks for new partners

40h of contents

Creation and curation of 40h of content in 7 published learning trails


Registered customers


Registered Partners

2021 data

The Challenge

In 2020, a portion of Take Blip customers did not have enough knowledge of the Blip platform to adopt it and evolve their chatbots in an agile manner.
At the same time, a digital, scalable platform for Take Blip Partner Onboarding (Blip Partner) did not exist.
*ZUP is free software created by Tim Institute and developed by Cognita

The Solution

An academy powered by a knowledge tree structured in pills, organized into narratives of varying degrees of complexity, enabling fully adaptive navigation by responding to:
  • punctual needs with education just in time,
  • training with practical implementation guides and
  • certifications for specialist training.
"Thank you for the content. It is topissimo! It was possible to learn many concepts and strategies for chatbot development, something that is not possible just by building the chatbot in the builder. Anyway, it is essential to go through this track to have a successful bot."
"I found the trail very didactic and explanatory. The images make the content interactive and playful. It is a great teaching tool! 🙂"
Track feedback Get your bot online
"Knowing the story and understanding more clearly about Take was fantastic. I found the form of this onboarding flow and the lightness of the content super interesting. Very excited for the next steps and for putting all this knowledge to the test. Success!!!"
"I thought the content presented in this track was fantastic. I had no idea about the potential of Take Blip and how much it can help companies and their customers with chatbot. I am very happy to be a new partner. I believe I can contribute a lot to Take."
Partner onboarding track feedback



Scalable Digital Onboarding

The integration of new employees has always been important: contributing to talent retention, alignment with the vision and values of the organization, and increased productivity.
Today, in a context of market heating and increased turnover, onboarding is considered a priority and strategic, as an indicator of how quickly the company can compose and replace its team in order not to affect the operation; or to gain scale, taking advantage of business opportunities.
Cognita designs, implements and makes Onboarding Programs operational, integrating both the institutional and technical dimensions in a digital, scalable and customized journey, with adaptive sequences that change the path of new employees according to the area of the company they are joining and the role they will play there.
(Case Onboarding Take Blip)