Digital Onboarding in Take Blip

How Take Blip scaled its Onboarding by 5x, with 92% satisfaction and 330% ROI
Digital Onboarding Journey

Where it was applied

Take Blip Brazil


2021 (12 months)


Corporate Onboarding


953 Onboardings

We helped Take Blip with the Digital Transformation of Onboarding by building a solution:


953 Onboardings performed in 12 months, an increase of 502%.


With Learning Journeys customized by area and role


Based on co-construction and social collaboration, receiving 8k+ feedbacks and comments


68% or 109h reduction in onboarding time

Data driven

With 92% Satisfaction and 87% Completion

With high return

Achieving 330% ROI in just the 1st year

Data from 2021, compared to the previous year

In 2020, Take Blip was beginning an accelerated growth process,

in a context of increasing turnover and needed a digital Onboarding that would make it possible:

Digital Onboarding

Accelerated growth brings many challenges and requires a scalable and assertive integration process. But if done improperly, it can have devastating effects on an organization.

1/3 global executives cited that the quality of their integration was sub-standard.

(ClickBoarding , 2020)

Employees with a good onboarding experience are 18x more likely to feel highly committed to their companies.

(BambooHR, 2018)

So we conceived and created a

Integrated, scalable and personalized onboarding.

To overcome the challenges presented, we created a Journey integrating
Institutional + Technical Onboarding
presented in a Mission that each new employee must complete in order to obtain the Take Passport, performing individual and group activities, theoretical assessments, and practical challenges along the learning tracks.
A fully digital, scalable, and personalized process, through adaptive sequences that change the journey of the new employee according to his or her respective Area and Role.
Digital Onboarding Journey

That offers an experience


Addressing knowledge relevant to each employee to facilitate integration into the organization and its culture; focusing on the knowledge needed to support their success in their new role, including methods, techniques, technologies, and rites.
collaborative and engaging.

A journey in which knowledge is no longer static, but enriched by the participants themselves with reflections, feedbacks, tips, and feelings. Promoting everyone to share their opinions - Diverging is a chance to learn.

But not in an isolated and decontextualized forum, but rather in a thread of the content itself, expanding and enriching it with other points of view. Thus, favoring the development of critical-reflexive thinking and strengthening, at the same time, the engagement and the feeling of belonging to the organization.
In 2021, they were published in Blip University:
Comments and Posts
(mostly by new employees in Onboarding)
With an index of
10 ,5%
On an average of
1 ,7
Onboarding Trails
2 institutional +
7 from areas and roles
1 h
Contents and
lean, visual and interactive
trained by the Cognita methodology

With knowledge trails


by the combination of expertise: leaders of Take Blip's areas + experts in education from Cognita
Content design is also a learning journey, where author-experts learn to systematize knowledge and reflect on their own practical experiences.
Over the course of 5 co-construction sprints, the technical leaders compile all existing internal knowledge to design knowledge matrices, didactic sequences, narratives, hands-on activities, and challenges.
A method that promotes knowledge born from reflection on one's own practice, and from a dialog of alignment of visions, methods, techniques and tools with colleagues from one's own area and from other areas present in the product or service journey. It gives rise to significant knowledge, born from the challenges of the teams themselves and anchored in the culture of the organization.
"Grateful to D. Luzzi, and his team, who have taught me so much! Education has changed my life, and that's why I believe so much in the transformative potential of education. It takes humility to recognize that we know a lot about bot, but little about how to turn information into knowledge."
- Author-Specialist (Take Blip)

A data-driven solution,

a data driven Onboarding.

That overcomes hunches in decision making, evolving into evidence-based management, with metrics and indicators that enable continuous improvement, both of the participants' learning processes and the knowledge tracks, considering:
Experience and engagement
to understand how the user behaves and track his level of satisfaction and participation
Formative pedagogical
to identify strengths and weaknesses, enrich meanings, discover new points of view
Agile Management
to track the progress of initiatives, identify improvement points, enable ROI calculation, etc.
Summative pedagogical
to verify students' learning gains
Despite the known effectiveness, 55% of companies say they do not measure the effectiveness of their integration programs.
(Businesswire, 2018)


"So far I am amazed with so much knowledge gained in so little time. The trail, besides giving a north, inspires us to understand more about the whole process of the company and feel very welcomed by the company, it is being the best onboarding experience I've had in a company."

- Collaborator-Student (Take Blip)
"This was the best corporate training I have ever done!"
- Collaborator-Student (Take Blip)
"Delighted! I say that in general from the very beginning of the trail. The enlightening way of the content, always providing complementary texts and videos, sharing success stories and for the way they made this reading so light and enjoyable."
- Collaborator-Student (Take Blip)
"Happy to find something so rich and prepared with such excellence and care."
- Collaborator-Student (Take Blip)

Take Blip is a technology company with a long history, which has experienced in the last 20 years, countless technological changes, transforming itself to maintain its purpose - Facilitating communication between companies and people - and its culture and values, putting people at the center.

Take Blip leads one of the most innovative and growing technology segments: chatbots, intelligent contacts, conversational commerce, and AI applied to improving the customer journey. With over 125,000 bots created and 20 billion messages trafficked on the platform.

In 2020, after closing its Series A financing round with
$100 MM, led by US private equity firm Warburg Pincus, it began a cycle of strong growth in its Brazilian operations, growing from 200 employees in December 2020 to over 1,000 employees in December 2021.

And this is just the beginning, as the company is launching its international expansion to the US, Europe, and LATAM. 

Scalable Digital Onboarding

The integration of new employees has always been important: contributing to talent retention, alignment with the vision and values of the organization, and increased productivity.
Today, in a context of market heating and increased turnover, onboarding is considered a priority and strategic, as an indicator of how quickly the company can compose and replace its team in order not to affect the operation; or to gain scale, taking advantage of business opportunities.
Cognita designs, implements and makes Onboarding Programs operational, integrating both the institutional and technical dimensions in a digital, scalable and customized journey, with adaptive sequences that change the path of new employees according to the area of the company they are joining and the role they will play there.
(Case Onboarding Take Blip)